Strategic framework

Local focus will generate firmer control of the business.

Purpose and targets
Bonava places strong emphasis on achieving profitable residential development. The objective is for Bonava’s operating margin to reach at least 10 per cent on an annual basis from 2026. Our strategy serves as the roadmap guiding us towards our targets. Read more

Core themes
Bonava has three strategic core themes which support each other, and together they will lead us toward profitability, long term success and happy neighbourhoods for the many: Optimised building rights portfolio and market position, increased efficiency and flexibility and commercial excellence.

Our Foundation
We will strengthen our business and our profitability and ensure that we have the financial capacity to benefit from the business opportunities that the market offers. Our three core themes, our values and our sustainable foundation will work together so that we can get the best out of our efforts. Read more about our sustainable foundation: Environmental respect will be embedded in everything we do, we will have a people-centric culture, and a model of governance for high performance.

Different plans and measures
Our markets differ as regards the degree of consolidation and competition, as well as governmental regulations and plans for residential development. Moreover, our business units differ in the degree of maturity and standardisation. This means that conditions differ, and our business units need different strategic plans and measures in order for us to achieve our objectives. Read more