Core theme: Commercial excellence

Sales are our greatest priority for generating cash flow in this challenging market. Throughout the customer journey, we must predict needs and meet expectations. This means that we are adapting existing products and services to the prevailing market situation, and we are preparing for a turnaround in the market.

Attractive product mix

Bonava will offer pleasant homes and happy neighbourhoods. Customer preferences and expectations shift between customer groups and over time. Our mix of products – single- family homes, semi-detached houses, row houses and apartments – is a strength that makes our housing units suitable for many different kinds of people. With the support of these surveys and using Bonava’s lengthy experience in residential development, we can offer concepts that meet our customers’ needs. Additionally, our local focus and flexible organisation mean we can quickly adapt our offering to shifting needs and market situations.

Sales are the greatest priority

Higher costs of living and lower consumer optimism have meant that many are concerned about making large investments, such as buying a home. At the same time, sales are Bonava’s foremost priority to safeguard its cash flow. To sell housing units in a more challenging market, we have moved close to the market and are adjusting our offering in several markets.

Explore new business models

In order to meet new needs, we must explore new business models. For example, we have projects in which we are developing rental apartments that we will own until we feel that the prevalent market conditions are right for selling. We call this our Build- to-Manage (B2M) model.

Meeting customer expectations throughout the customer journey

Bonava will meet its customers’ expectations throughout the customer journey. Based on our customer insights, we can package and standardise our offerings, thereby achieving cost efficiency without losing customer value. We will make the customer’s decision-making process simple and pleasant. Our goal is to offer exactly the right number of options at a clear and reasonable cost in order to ensure a positive customer experience. Our customers should be able to perceive our engagement and feel they are well informed throughout the purchasing and move-in process, and when they choose our neighbourhoods.

Build a strong brand

Brand awareness of residential developers has historically been low. Since the start, Bonava has built a strong brand by taking a customer-centric approach, and using insights to develop relevant offerings and housing units where people thrive and feel happy. We are proud of our homes and neighbourhoods. We want everyone who works for us, and everyone who lives in our homes, to be proud to be part of a Bonava neighbourhood.