Core theme: Commercial excellence

Bonava strives to become a more commercially driven company. Throughout the entire customer journey, we aim to anticipate needs and meet the expectations of both our customers and society at large. This involves adapting our existing products and services to local conditions.

Attractive product mix

Bonava will offer pleasant homes and happy neighbourhoods. Customer preferences and expectations shift between customer groups and over time. Our mix of products – single- family homes, semi-detached houses, row houses and apartments – is a strength that makes our housing units suitable for many different kinds of people. With the support of these surveys and using Bonava’s lengthy experience in residential development, we can offer concepts that meet our customers’ needs. Additionally, our local focus and flexible organisation mean we can quickly adapt our offering to shifting needs and market situations.

Sales are the greatest priority

Maintaining a healthy sales pace is always a priority for Bonava. To ensure continued housing sales regardless of market conditions, we remain closely attuned to the market and adapt our offering accordingly.

Explore new business models

In order to meet new needs, we must explore new business models. For example, we have projects in which we are developing rental apartments that we will own until we feel that the prevalent market conditions are right for selling. We call this our Build- to-Manage (B2M) model.

Meeting customer expectations throughout the customer journey

Bonava will meet its customers’ expectations throughout the customer journey. Based on our customer insights, we can package and standardise our offerings, thereby achieving cost efficiency without losing customer value. We will make the customer’s decision-making process simple and pleasant. Our goal is to offer exactly the right number of options at a clear and reasonable cost in order to ensure a positive customer experience. Our customers should be able to perceive our engagement and feel they are well informed throughout the purchasing and move-in process, and when they choose our neighbourhoods.

Build a strong brand

Brand awareness of residential developers has historically been low. Since the start, Bonava has built a strong brand by taking a customer-centric approach, and using insights to develop relevant offerings and housing units where people thrive and feel happy. We are proud of our homes and neighbourhoods. We want everyone who works for us, and everyone who lives in our homes, to be proud to be part of a Bonava neighbourhood.