Happy Neighbourhood Report
Our ongoing quest to understand neighbourhood happiness
As a residential developer, we are continuously exploring innovative approaches to design homes and neighborhoods that contribute to a happier, more sustainable, and healthier society. To achieve this goal, it's essential that we gain a profound understanding of what constitutes happiness in a neighborhood. This commitment led us to initiate the "Happy Quest" research project back in 2017, where we set out to uncover the values people attach to their living spaces.
One crucial insight we've gained is that there's no one-size-fits-all solution. However, we have identified several common factors that serve as the foundation for what we refer to as the "House of Happiness" – our model for creating happier neighborhoods. This model comprises four key elements, with each element corresponding to a different aspect of the house. To achieve the highest levels of happiness, all four elements must come together. The neighborhood must support a functional daily routine, provide emotional satisfaction, encourage social interaction, and instill a sense of purpose.
For a deeper dive into this concept, we invite you to explore our latest report below.
